The domain weather-wise.com is a great idea for an outdoor activity guide website for the following reasons Relevance The word "weather" in the domain immediately communicates the central focus of the website. As an outdoor activity guide, knowing the weather conditions is crucial for users who want to plan and make informed decisions about their outdoor activities. Memorability The domain weather-wise.com is relatively easy to remember, as it combines a common word ("weather") with a simple and descriptive adjective ("wise"). This memorability helps users recall the website's name and return to it when they need weather-related information for outdoor activities. Branding potential The word "wise" in the domain conveys a sense of knowledge, expertise, and advice. This can establish the website as a trusted source for weather-related information and outdoor activity recommendations, leading to a strong brand identity. Search engine optimization (SEO) Having the keyword "weather" in the domain can enhance the website's visibility in search engine results pages. When users search for outdoor activity guides or weather information, the domain's relevance to their query can help the website appear higher in search rankings, driving more organic traffic. Differentiation The use of "wise" in the domain adds a unique and distinctive element to the website name. It sets it apart from generic or plain domain names, making it more memorable and engaging for users. Overall, the domain weather-wise.com is a strong choice for an outdoor activity guide website as it immediately communicates the purpose, offers branding potential, aids in SEO, and has better chances of standing out in users' minds.